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E-mail marketing (on the Internet)

Email marketing provides the ability to distribute information to potential customers at a relatively low cost.

You can easily monitor your return on investment and can be high when done properly. Delivery time for an e-mail message is short. Email marketing allows your company to directly target and your audience, as opposed to website-based advertising, which relies on a customer to visit that website. 3V Design Group and Marketing can design strategies to track users via autoresponders, web bugs, bounce messages, unsubscribe requests, read receipts, click-throughs, etc. These mechanisms can be used to measure open rates, positive or negative responses, and to organize sales with marketing plans. Email marketing will allow your company to generate repeat business affordably.
 
Your email campaign can reach substantial numbers of e-mail subscribers who have opted in (i.e., consented) to receive e-mail communications on subjects of interest to them. Over half of Internet users check or send e-mail on a typical day. Specific types of interaction with messages can trigger other messages to be delivered automatically, or other events, such as updating the profile of the recipient to indicate a specific interest category.

 


 

 
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